I've tried many times to get a campaign working on Admob, yet, every time, the campaign is disapproved for one reason or another.
For an affiliate marketer, this sucks.
Over the last few years, people have always mentioned having lack-luster success with Admob: burning through their advertising budgets, getting fraudulent clicks, lack of user engagement, or whatever.
Well, here is why Admob is the best tool, overall, for advertising your App.
The Best Targeting in the Mobile Business
You get to:
- Target by Device & Platform (not limited to one or the other).
- Target Province & State
- Target Carrier & Wifi Traffic
- Target by Demographics! (Gender & Age)
Being able to segment your traffic like this is extremely important.
Insane Volume, and Cheap Traffic
Targeting by any country, carrier, device combination has a minimum bid of $0.01 CPC. Most other mobile ad platforms average anywhere from $0.05-0.17… for the same inventory (ie. Tapit, inMobi, mMedia, etc).
With a $0.01 CPC, you just paid for 3000 clicks, for only $30, for U.S traffic! That's outstanding!
Yet, there ARE various mobile platforms to advertise for $0.01, but their traffic can be questionable, and their targeting isn't as amazing (ie. Airpush, Buzzcity, SendDroid, etc).
Traffic Quality Is Now Gold
Here is an excerpt from an App-developer:
It appears as though, Admob has implemented new ads that require you to press in certain regions of the ad to actually count it as a clickthrough.
On some, you can tap anywhere on the ad, then you have to hit a download button. On others, you can only tap the blue button on the right.
Anyway, this new ad type seems to have destroyed all ad revenue.
Here is the new “Accidental clicks” prevention measure.
Previously, users with fat-finger syndrome would accidentally tap your ad, with no purchase intentions. According to some statistics, this resulted in 40% of clicks being useless to the advertiser.
Furthermore, Admob is Google, and Google has the world's smartest anti-fraud algorithms. Any fraudulent activity coming from various apps, is quickly filtered, and the apps may, themselves be suspended.
Also, “Exclude all proxy traffic” is an interesting feature, when setting up your targeting. Fraudsters can set up various bot-nets to run clicks through various IP-addresses using hundreds of thousands of proxies. So 1 computer can essentially pretend to be 100,000 computers, thus costing you $$$.
Not all fake traffic runs through proxies of course, and I'm not entirely sure this prevents fake traffic, BUT, technical intuition tells me it does.
Limitations of Admob?
Only in-app traffic. Many marketers realize that app traffic may not convert as well. For whatever reason, the ad is placed to generate many accidental clicks, or the user isn't fully engaged in your ad when playing ‘Angry Birds'.
No publisher blocking. Some publishers/apps might send non-converting traffic. I don't know if you can block them in Admob, but fairly sure you can't at the moment.
Why All of This Doesn't Matter For Affiliate Marketers
So Admob is pretty much perfect for Targeting, Traffic Quality, Price and Volume.
Yet, as an affiliate marketer, you have no chance of exploiting this gold-mine (directly).
Tracking Platform Redirects Are Not Allowed
No using Prosper202, iMobiTrax, CPVLab, BevoMedia, MobAff Tracker, or whatever. No tracking platform, means no pixel / post-back conversions, means you are SOL.
Directly from Admob Support:
Redirecting URL : Please know that we do not allow any redirecting URLs on your network. In case you need to redirect for tracking purposes, please set up Conversion Tracking in your account or use Google Analytics.
To track your conversions, you need access to the app itself, and the SDK. Well, as an affiliate, you don't have that.
Only Direct Linking To the Store is Allowed
Only direct linking to iTunes, Google Play, or the Windows App store are allowed.
Mobile Marketer/App Developer?
A duo of an app developer, and a mobile marketer would make a killing on Admob. Google simply prevents all means of advertising on this platform otherwise. No cheap ‘battery booster', or ‘horoscope' apps.
How Do You Get Around this?
Basically, advertise on Adwords. CPC's are higher, but you also get mobile web traffic. Quality ads are key on adwords, otherwise Ban-central is only an algorithm away.
Ultimately, I think Admob is a mobile ad platform that other mobile ad platforms should emulate. If you decide to drop cash on a mobile ad platform, compare it to Admob for features, before depositing your advertising $'s into it.
P.S. If you have an iTunes or Android app idea, and need mobile advertising advice, hit me up. Info is free, and I got tonnes of it 🙂
Quote For your Jollies
The easiest job in the world has to be coroner. Surgery on dead people. What's the worst thing that could happen? If everything went wrong, maybe you'd get a pulse.
7 up, 1 down
~ Dennis Miller