How are you? How is the pay per calling?
I'll make this brief:
Google Ads Pay Per Call Verification Update
Google Ads is requiring verification of all phone numbers used with call extensions – as of June.
Yet, with direct mobile click-2-call, a landing page is still irrelevant to quality score, but now required.
The strategy I've used for 2 years was to find a slightly related domain on Google, and use that as a domain.
Calls would always go to your phone number, and avoid the landing page altogether.
This would save time on building a landing page, AND give you a slight boost in Quality score.
The latest Call-only ads from Google Ads introduced phone number verification.
Simply put, you just need to have the phone number from your Call Extension visible somewhere on your website,
OR, simply place the Google Ads Conversion script onto your website/landing page to verify your website. To see how to add your Google Ads Conversion script to your landing page, check out the Google Ads Pay Per Call Marketing 4.0 Guide here.
One COMMON question I get asked is about quality score. After years of experience and data, as well as, hours on the phone with Google Ads specialists, your QUALITY SCORE FOR CALL-ONLY ADS works like this:
[CTR: Click-through Rate] x [Ad Title/Description Relevance] x Time
Click-through Rate (CTR)
To increase your CTR, increase your bid for a short duration to get some clicks on your ad. This will let adwords know your ad WILL be clicked by other users.
Ad Title/Description Relevance
Have your keyword in the ad. At least 1 or 2 times. When you search using Google, you will see the keyword you are looking for highlighted for visibility. This is what Google Ads wants.
Your account history is important, along with the history of your ads. Your Costs will decrease over time as you continue to get clicks.
Your Landing Page has little Relevance
Once again, for call-only ads, your landing page has little relevance to your quality score. If you are running desktop or tablet traffic to your landing page, then your LP will have more relevance, but the majority still comes from the above equation.
For more information on the new verification process, go here: https://support.google.com/adwords/answer/6099637?hl=en
Finally, feel free to ask questions, I will gladly answer them!
Quote of the Day
Life is a series of natural and spontaneous changes. Don't resist them – that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.
~ Lao Tzu