Adwords is expensive… Am I right?
I loath those days of dropping a cool $100 on roughly 20-30 clicks to a website… that’s insane!
But before you read, I recommend you brush up on your PPC knowledge. Otherwise, be warned, I simplified this as much as I could.
For example, I was researching the cost to advertise “personal injury lawyers” offer, and found this out…
Yep… $70-150+ per click… Now this obviously makes sense if you are involved with hundred thousand dollar settlements, so it’s totally normal.
I will assume their ROI (return on investment) is at least 100% of their advertising budget, if not more.
Now in the case of pay-per-call affiliate marketing, the offer pay-out can range from $2-50+. Our goal is to also have a profitable ROI, and traffic that we can leverage into the hundreds and thousands.
When you have 2 advertisers bidding on the same keywords, with the same pay-out, what comes out on top, is the “Quality Score” of the ad and landing-page.
I won’t go into too much detail on this, but here is a quick overview of “Quality Score” for Google Adwords.
Now we understand that the cost of your click is based on Max Bid, Click-through-rate (CTR), and Quality Score (QS), allow me to extrapolate further with…
Thanks to the click-to-call feature within Adwords, you can GREATLY improve your quality score using a variety of landing page/web-site techniques, to lower your Cost-per-click. In some cases, without ever even needing a landing page!
Here is an example of what I mean:
I’ve used 4 drastically different landing pages, but used the same keywords and ad-copy within Adwords.
The Quality score of the landing page/website dramatically influences your costs, and could ultimately prove between a positive and negative ROI.
Don’t want to spend the time and money figuring out which, how and why landing pages work?
Luckily, in the upcoming Adwords Pay-Per-Call Mastery Course, I will be revealing the simple and advanced techniques I use to lower Adwords click-costs considerably, with respect to Pay-Per-Call advertising!
Lower costs for your pay-per-call campaign are extremely important, when you are facing the challenge of calls not always going through, conversion issues, and obviously competition.
Lowering your CPC (in this example) from $4 to $0.45 can, once again, mean the conclusion between losing money, having a 50-100% ROI, and being extremely profitable!
Like I said, I will show you how I did this within the upcoming Adwords Pay-Per-Call Mastery.
“Knowing a great deal is not the same as being smart; intelligence is not information alone but also judgment, the manner in which information is collected and used.”
Heyhey, Leonidas here.
I'm from Toronto, Canada, but now live a life of freedom, fun, and adventure anywhere in the world thanks to internet marketing! Feel free to read all of the content here to get started with internet marketing, and ask me any questions you have.