Google Ads is expensive… Am I right?
I loath those days of dropping a cool $100 on roughly 20-30 clicks to a website… that's insane!
But before you read, I recommend you brush up on your PPC knowledge. Otherwise, be warned, I simplified this as much as I could.
For example, I was researching the cost to advertise “personal injury lawyers” offer, and found this out…
Yep… $70-150+ per click… Now this obviously makes sense if you are involved with hundred thousand dollar settlements, so it's totally normal.
I will assume their ROI (return on investment) is at least 100% of their advertising budget, if not more.
Now in the case of pay-per-call affiliate marketing, the offer pay-out can range from $2-50+. Our goal is to also have a profitable ROI, and traffic that we can leverage into the hundreds and thousands.
When you have 2 advertisers bidding on the same keywords, with the same pay-out, what comes out on top, is the “Quality Score” of the ad and landing-page.
I won't go into too much detail on this, but here is a quick overview of “Quality Score” for Google Ads.
Now we understand that the cost of your click is based on Max Bid, Click-through-rate (CTR), and Quality Score (QS), allow me to extrapolate further with…
Thanks to the click-to-call feature within Google Ads, you can GREATLY improve your quality score using a variety of landing page/web-site techniques, to lower your Cost-per-click. In some cases, without ever even needing a landing page!
Here is an example of what I mean:
I've used 4 drastically different landing pages, but used the same keywords and ad-copy within Google Ads.
The Quality score of the landing page/website dramatically influences your costs, and could ultimately prove between a positive and negative ROI.
Don't want to spend the time and money figuring out which, how and why landing pages work?
Luckily, in the upcoming Google Ads Pay-Per-Call Mastery Course, I will be revealing the simple and advanced techniques I use to lower Google Ads click-costs considerably, with respect to Pay-Per-Call advertising!
Lower costs for your pay-per-call campaign are extremely important, when you are facing the challenge of calls not always going through, conversion issues, and obviously competition.
Lowering your CPC (in this example) from $4 to $0.45 can, once again, mean the conclusion between losing money, having a 50-100% ROI, and being extremely profitable!
Like I said, I will show you how I did this within the upcoming Google Ads Pay-Per-Call Mastery.
Quote of the Day
“Knowing a great deal is not the same as being smart; intelligence is not information alone but also judgment, the manner in which information is collected and used.”