Hey, what's up!

How are you? How have you been?

It's definitely been a while, but I'll keep this short and interesting.

Call-Only Ads On Google Ads Kind of Suck

They have limited traffic, and seem to cost more than usual text-based ads.

Basically, Call-Only ads on Google Ads are simple to make, but under-perform.

So what is the problem that MANY marketers have discovered?

Low # of impressions from Call-Only Ads

Higher costs for advertising on Google Ads

Note: Learn How To Make Basic Call-Only Google Ads Ads here <–

Text ads seem to completely dominate search traffic impressions.

Text ads seem to completely dominate search traffic impressions (column on the far right).

I don't know why Google does this, since most smartphone users can make phone calls.

Results from Click-2-Call-Only Ads?

Your Google Ads costs will be lower

Your CTR will be higher

You will get more phone calls to your Business, Offer, or whatever else you are promoting.

Call-Only On Everything?

So the challenge Is creating Smartphone Ads that act like Call-Only ads.

So when a user taps on your ad on their smartphone, they are led into a phone call, INSTEAD of a website.

This is an example of a Text ad, that acts as a call-only ad on Google Ads

Thus, you can now get MORE traffic and impressions, and make more money.

This table shows the number of calls from a single campaign, to multiple Call-ONLY ad types, including:

#1 – EXT – extension calls from Text-ad call extensions

#2 – CLICK – clicks on your TEXT ad that convert into a phone call

#3 – CO – default call-only ads

How Is The Call Quality & Results?

Click2Call Call Quality based on Durations

As you can see above, all ads now function as Call-Only ads, and even Click-2-Call-Only ads perform well.

‘Can I Test It Out First?'

Tap here on your phone: https://premium23.com/click-2-call-dialpad/

You will see a semi-blank page on your desktop.

So How Do I Convert ALL Ads to Call Only Ads?

I decided to write a post detailing how this is done, as well as including the tweaks that will avoid your ads from being disapproved by Google Ads.

This guide is included for all PremiumPosts Members in the newly Re-Activated Pay Per Call Mastermind Forums:

-> Join the Pay Per Call Mastermind Forum to Find Out <-

You get immediate access to the forum, AND a membership to learn how to run Pay Per Call Marketing.

See you inside, and feel free to ask any questions.

Salut!

Leonidas

Quote of the Day

“The successful warrior is the average man, with laser-like focus.” — Bruce Lee

3 Comments

BRADLEY says:

June 22, 2018 at 4:02 pm

Hey Leonidas,

Purchased the pay per call Mastermind and still have no access. The links you sent me will only take me back to the signup page. Not sure what to do. Can someone please get in touch with me and let me know how to proceed please?

Bradley

- Leonidas K. says:
  
  June 24, 2018 at 5:17 pm
  
  Hey Bradley, looks like you already have access. Check your email 🙂
  
Pingback: 2019: Google Ads Tutorial – Pay Per Call Marketing For Beginners – Leonidas Marketing Blog

Leave a Reply Cancel reply

Google Ads Call Extension Changes For 2019 & How To Overcome Them (4)
- Leonidas K. { Hey Alvin, we won't know the answer until a few months go by, and google starts giving proper notice on what they want exactly. For now, and IVR with your business name in the first 10-15 seconds is the most logical solution. } –
- Alvin { Hi Leo, So if you are a marketer ( Leonidas Marketing) , will you then announce your marketing business name to the IVR then give then now choices same example as you mentioned ( if you are looking for auto repair press 1? And actually when the press 1 and directed to the right vertical most of the verticals have again their own IVR. Don't you think it will more challenging now to have affiliate call only rather than targetting local business? } –
- Leonidas K. { Hey Kaushik, you do the exact same thing as you did before, but simply add an IVR in front, with your business name in the recording. } –
- Kaushik Dutta { You did not mention how a affiliate marketer will direct calls to their network after this change... Some more details would be appreciated. } –
Week 4: Full Campaign Creation Start To Finish Review Part 1 (119)
- Leonidas K. { Hey Isaac, the giant keyword list strategy is effective at finding the inexpensive keywords that convert. Using SEMrush, spyfu, maps scraper, etc will definitely generate some of the best keywords, and using intuition (and obviously some ad spend), you will learn what potential customers are looking for. From there, you will be able to narrow down (either from your list, or by generating new ideas), of what keywords to bid on. Good luck Isaac! } –
Week 5: 400,000+ Keywords Case Study (61)
- Leonidas K. { Hey Peter, great questions! 1. I've included a few case studies, as well as raw data in the new videos. I don't use exact match unless it's specifically a keyword that people keep typing in. Usually these keywords appear in the search queries after you've burned through some advertising budget. 2. Referenceusa.com looks like it no longer works. But I'm referring to indexes like Yellow pages, which have a list specific to certain industries. Try googling " list", where keyword is the keyword you are interested in generating a list for. 3. Creativity in this case, is to scrape keywords, or find keywords that could be analogous/synonymous to your niche. Ie. dentists = braces, dental insurance policies, dental questions, dental forum sites, dental websites, questions asked on quora about dental things, etc etc. Things that will pop up in your head as you continue focusing on the niche. Good luck Peter! } –
- Leonidas K. { Hey Travis, did you find a resolution to this issue? } –
Week 11: How To Setup Google Ads Display Campaigns For Pay Per Call (11)
- Leonidas K. { Hey Xenta, all content is ready for 2019 🙂 } –
New Google Ads Pay Per Call Policy Changes & Updates (12)
- Leonidas K. { Hey Damon, lots of updates this year 🙂 } –
Who Is Leonidas? (14)
- Leonidas K. { Hey Kyle, I hope this gets to you after all this time. Unfortunately, I don't know the life coaching space well. If the callers are expected to pay out large sums, then it's clearly a long-form process of sharing content for a few weeks, before going in for a close. As far as generating calls for this, I wouldn't say you can close someone on the first call, but you can certainly collect information, and call them back, but that wouldn't be as automated. Consider developing a video-oriented email funnel. Good luck Kyle } –
- Leonidas K. { Good luck Imran. Playing the financial markets/forex, (or even bitcoin) was and still is a huge risk. I wish you the best in making a full recovery. } –
- Md Imran { Hey Leonidas Same to me i loss from forex over 40k Dollar almost all my wealth and now i am a day to day living person trying to recover myself with your tutorial . but facing a lot of Adword suspend google updates and financial problem with Family burden. Pray for me brother and friends and mates so that i can recover all my target .. Thanks leo. } –
New Google Ads Interface Pay Per Call Marketing Guide 6.0 For 2018 Course (18)
- Leonidas K. { Hey Troy, I hope you resolved the issues with your brother. I recommend sticking with him, as you continue to collect leads, and to learn from him. When you are ready, you can branch off, without having to use an intermediary. Time is to your advantage (you have a lot of it). Good luck Troy! } –
- Leonidas K. { Hey Chad, the keyword planner doesn't segment the cost of mobile vs desktop vs tablet clicks anymore, so that's what makes it a pain. Your best bet (as you are already doing), is to test out the keywords. Keeping in mind that large institutions are bidding on those same keywords (after all, they will charge 1000-2000$ commissions, so they can pay quite high for CPC's). Try scraping business names, and bidding on those (but start VERY low), and try finding direct buyers for the calls. They will allow you to bid much higher. Let me know if this clarified your question. } –
Week 7: Enabling Bing Ads Call Extensions & Tap To Call Ads (22)
- Leonidas K. { Hey Ruohong, the hack only works now on Bing / facebook traffic. Google Ads won't allow these types of ads. But anyone that lands on your lander (on a mobile device), will be redirected to open up their phone dialer. In this case, make your ads say 'Tap To Call Now' as much as possible (in bing ads, and Facebook). } –
How To Create a Fast, Secure & Scalable Website For Google Ads & Internet Marketing Course (6)
- Leonidas K. { Hey Carlos, I believe you are good to go, correct? } –
- Leonidas K. { Hey Carlos, absolutely. You can submit any website based on any platform you want. } –
- Carlos { Hello Leonidas, I have the Builderall platform, can I submit a website of these for Google? } –
Week 13: How To Setup Facebook Pay Per Call Campaigns (17)
- Leonidas K. { Hey Jason, not yet } –
Week 1: Creating A National Campaign With Excel & Google Ads Editor (19)
- Leonidas K. { Hey Harry, here you go: https://premium23.com/forum/all-things-pay-per-call/converting-all-ads-to-call-only-ads/ } –
Older »

Hack: How To Convert ALL Ads To Call-Only Ads