Hey, what's up!
How are you? How have you been?
It's definitely been a while, but I'll keep this short and interesting.
Call-Only Ads On Adwords Kind of Suck
They have limited traffic, and seem to cost more than usual text-based ads.
Basically, Call-Only ads on Adwords are simple to make, but under-perform.
So what is the problem that MANY marketers have discovered?
- Low # of impressions from Call-Only Ads
- Higher costs for advertising on Adwords
Note: Learn How To Make Basic Call-Only Adwords Ads here <–
Text ads seem to completely dominate search traffic impressions.
Text ads seem to completely dominate search traffic impressions (column on the far right).
I don't know why Google does this, since most smartphone users can make phone calls.
Results from Click-2-Call-Only Ads?
- Your Adwords costs will be lower
- Your CTR will be higher
- You will get more phone calls to your Business, Offer, or whatever else you are promoting.
Call-Only On Everything?
So the challenge Is creating Smartphone Ads that act like Call-Only ads.
So when a user taps on your ad on their smartphone, they are led into a phone call, INSTEAD of a website.
This is an example of a Text ad, that acts as a call-only ad on Adwords
Thus, you can now get MORE traffic and impressions, and make more money.
This table shows the number of calls from a single campaign, to multiple Call-ONLY ad types, including:
#1 – EXT – extension calls from Text-ad call extensions
#2 – CLICK – clicks on your TEXT ad that convert into a phone call
#3 – CO – default call-only ads
How Is The Call Quality & Results?
Click2Call Call Quality based on Durations
As you can see above, all ads now function as Call-Only ads, and even Click-2-Call-Only ads perform well.
‘Can I Test It Out First?'
Tap here on your phone: http://premium23.com/click-2-call-dialpad/
You will see a semi-blank page on your desktop.
So How Do I Convert ALL Ads to Call Only Ads?
I decided to write a post detailing how this is done, as well as including the tweaks that will avoid your ads from being disapproved by Adwords.
This guide is included for all PremiumPosts Members in the newly Re-Activated Pay Per Call Mastermind Forums:
-> Join the Pay Per Call Mastermind Forum to Find Out <-
You get immediate access to the forum, AND a membership to learn how to run Pay Per Call Marketing.
See you inside, and feel free to ask any questions.
Salut!
Leonidas
Quote of the Day
“The successful warrior is the average man, with laser-like focus.” — Bruce Lee