Hola there buddy,
I've put together this short video for you, detailing how I create pay-per-call campaigns on the new Adwords enhanced settings.
Adwords Pay-per-call Advertising
Everything pretty much works the same, with some minor changes:
- ads need to be ‘mobile only'
- mobile bid needs to be at +300% (so your regular bid x 4)
- call conversions make conversion tracking easier
Based on these settings, I get 100% mobile-only, call-ready clicks.
Hope this helps you on your paypercall journey.
Quote for your joy
I believe that if life gives you lemons, you should make lemonade… And try to find somebody whose life has given them vodka, and have a party.
~ Ron White