It's been a couple months since my last post, and the Google Ads PPCall course has been on hiatus.
Google Ads PPCall Mastery Course on Hiatus?
While I wanted to create an amazing course, I wasn't sure on how to go about creating it, marketing it, and protecting it from the pirate world…
Thus I got locked into “analysis paralysis” and the course fizzled off into vapor-ware.
BUT! The good news is that I've learned a SH*T tonne of new ways to create and optimize money-making Google Ads campaigns.
We also have this new thing called “Enhanced Campaigns” from Google.
Thus, the Google Ads PPCall course will be updated with the new features & adjustments.
What Are Enhanced Campaigns?
Enhanced campaigns make things a bit more confusing for you and I.
It's basically a complex way of adjusting your bids to show up when they REALLY need to show up to make you money.
This is GREAT for the real-world businesses who want customers to come to their local stores, as you walk by with your cell-phone.
This is an interesting feature to test out because you can now increase your bids on:
- days and hours that convert well
- locations that convert well
Finally, You can now Attach your Phone numbers to Adgroups, instead of creating individual campaigns per phone number.
If you are using RingRevenue and strictly click-2-call on Google Ads, then Adgroup-specific phone numbers is a great addition.
The Not-So-Good, Slightly Confusing Enhanced Campaigns
I played around a bit more, and noticed non-WIFI targeting is gone. What does this mean?
Back in one of my reports, I mentioned that a pure click-2-call button would not appear on WIFI-only mobile ads, which means you need a landing page.
This can shoot down conversion rates slightly, but testing is required.
Furthermore, WAP phones still allow you to target by carrier-provider (ie. Sprint or Virgin mobile). Full-browser mobile ads seem to have this option missing. Not a big deal for PPCall marketing, but for display mobile marketing (another money maker altogether), this may be an issue.
Overall, I welcome Enhanced Campaigns as a new addition.
It brings new elements worth testing, while at the same time if you don't like the new additions, you can stay on the “Legacy” Google Ads platform for 6 months more.
In the mean time, I need to haul ass and grind out your Google Ads PPCall Mastery Course, which includes LandingPages, proper Keyword Research, Scripts to convert everything into a phonecall, how to do things properly and ultimately, internet money 🙂
Quote of Redemption
“It is only in adventure that some people succeed in knowing themselves – in finding themselves.”
– Andre Gide