It’s been a couple months since my last post, and the Adwords PPCall course has been on hiatus.
While I wanted to create an amazing course, I wasn’t sure on how to go about creating it, marketing it, and protecting it from the pirate world…
Thus I got locked into “analysis paralysis” and the course fizzled off into vapor-ware.
BUT! The good news is that I’ve learned a SH*T tonne of new ways to create and optimize money-making Adwords campaigns.
We also have this new thing called “Enhanced Campaigns” from Google.
Thus, the Adwords PPCall course will be updated with the new features & adjustments.
Enhanced campaigns make things a bit more confusing for you and I.
It’s basically a complex way of adjusting your bids to show up when they REALLY need to show up to make you money.
This is GREAT for the real-world businesses who want customers to come to their local stores, as you walk by with your cell-phone.
This is an interesting feature to test out because you can now increase your bids on:
Finally, You can now Attach your Phone numbers to Adgroups, instead of creating individual campaigns per phone number.
If you are using RingRevenue and strictly click-2-call on Adwords, then Adgroup-specific phone numbers is a great addition.
I played around a bit more, and noticed non-WIFI targeting is gone. What does this mean?
Back in one of my reports, I mentioned that a pure click-2-call button would not appear on WIFI-only mobile ads, which means you need a landing page.
This can shoot down conversion rates slightly, but testing is required.
Furthermore, WAP phones still allow you to target by carrier-provider (ie. Sprint or Virgin mobile). Full-browser mobile ads seem to have this option missing. Not a big deal for PPCall marketing, but for display mobile marketing (another money maker altogether), this may be an issue.
It brings new elements worth testing, while at the same time if you don’t like the new additions, you can stay on the “Legacy” Adwords platform for 6 months more.
In the mean time, I need to haul ass and grind out your Adwords PPCall Mastery Course, which includes LandingPages, proper Keyword Research, Scripts to convert everything into a phonecall, how to do things properly and ultimately, internet money 🙂
“It is only in adventure that some people succeed in knowing themselves – in finding themselves.”
– Andre Gide
Heyhey, Leonidas here.
I'm from Toronto, Canada, but now live a life of freedom, fun, and adventure anywhere in the world thanks to internet marketing! Feel free to read all of the content here to get started with internet marketing, and ask me any questions you have.