Onto book review #2. This one was harder to complete, as you will understand by reading my book review below.
Million Dollar Web Presence
Leverage The Web To Build Your Brand And Transform Your Business
By Chad Barr & Alan Weiss
What is this book about?
Take your consulting business, and bringing it to an online audience in a professional way. There is plenty of information, and the book is structured in a very logical, point, by point format.
Yet, I didn't enjoy this book too much, because it felt very much like a text book, with 10-20 points per heading, and graphs and charts that didn't quite make sense. As if taken from your typical Top 10 Ways To Do ‘This or That', and regurgitated into this book.
Furthermore, it seems like they simply highlighted things that everyone else does, and nothing new is presented. Similar to a ‘just copy these exact steps, and hope for results' blueprint.
Then again, what is a consultant really?
Most of them simply advise you on how to do something, yet have no prior experience of their own. While there are those few that actually know what they are talking about, most will simply throw theory at you, with minimal practical ‘real-world' application, or statistical backing. For example, almost anyone can be a social-media ‘guru' nowadays.
With this book, you can learn how to advertise your theoretical consulting advice onto the net, and present it professionally, by ‘doing it like everyone else'. Perhaps, it is a ‘do what works best' mentality.
Although, even the authors are questionable, in my opinion. If one of the authors makes a living from writing these kinds of ‘how to be successful' books, and the other founded a consultancy, teaching people how to be consultants… then really, what is their practical credibility?
Nonetheless, this is not a sales book, or a marketing book.
It's a comprehensive guide on what to say, and what to do to LOOK professional, online.
If you are a consultant with actual valuable real-world experiences and failures, then I would only somewhat recommend this book to you. If you simply want to become a consult, to teaches others how to become consultants… then don't bother.
Quote Of The Day
Life is a game with many rules but no referee. One learns how to play it more by watching it than by consulting any book, including the holy book. Small wonder, then, that so many play dirty, that so few win, that so many lose.