Hey, what's up?

How are you?

Just a month and a half ago, I released the 5.0 Guide to adwords pay per call marketing.

Well, Google Ads continues to make changes to its interface, and this next change is a big one.

Their ‘BETA' interface has been under development for over 2 years now, and completely changes everything as far as how you make campaigns.

So without further delay, here is a tutorial on how to use the new interface, along with the latest adwords strategies to making campaigns.

New Google Ads Interface Pay Per Call Marketing Guide 6.0 For 2018

What You Will Learn

  • Creating A Website Verification Conversion
  • Implement your Website Verification Code
  • Create A Campaign / Adgroup / Keywords
  • Create A Call-Only Ad
  • Create A Call Conversion
  • Create A Text Ad + Call Extension
  • Create Call-Out Extensions
  • Device Targeting


  • Advanced Bid Adjustments For Calls: This is a new feature that allows your Call-Extension to show more often, if you pay more, of course.

Final Notes:

The Audience & Demographics Targeting

While not necessarily new to the NEW interface, I never really mentioned audience/demographics targeting within Search marketing, since this is relatively new (about 1 year or so).

In this case, you can target your search ads by GENDER & AGE.

And in the NEW interface, you can target by Household Income also!

This is good for marketers targeting lawyers, rehabilitation or travel offers, towards a certain income bracket.

For example, Hair restoration offers are more likely to convert for ages 25+, males, instead of females with similar queries.

The only MAJOR downside is a HUGE chunk of the demographics is labeled as UNKNOWN.

This takes up anywhere from 25-75% of the demographics data.


Advanced Bid Adjustments for Calls

This second feature allows you to increase your bid to show your ‘Call Extensions' for Text ads more often within search ads.

In theory this is great, but to me it feels more like a cash grab.

You need to pay MORE just to have your call-extension show up.

Regardless, I've already shown you how to convert all of your ads into Call-only ads regardless here:

Convert All Ads into Call-Only Ads


New Interface Performance

Since the new interface is still technically in beta, we can assume that performance speeds will increase.

The lag times are most noticeable during sliding-in animation motions.

The new interface was developed for simplicity, and responsiveness (mobile-optimization).

In retrospect, the old interface, looks and feels more like a complicated scientific tool.



For those of you who are suspended by adwords, here is my guide to getting a new account:

What To Do If My Google Ads Account Has Been Suspended?


If You Still Can't Get Back on Google, Read This Article and Buy A New Account Here:

Help With A Google Ads Suspension & A My History of Suspensions


As always, thanks for checking out this guide, and feel free to ask any questions you may have ????




Quote of the Moment

I think that every artistic venture is a risk, and it has to be that way, so you do as much preparation as you can and make that as thorough as you can possibly make it, until you turn up on set. It's about taking risks, and some might work and some might not, but that's what makes it interesting.

~ Matt Smith



  1. Hey Leonidas
    I was setting up a campaign according to your video and when I click to set up the text ad it doesn’t give me an option and goes directly to New Call-Only ad. Any idea why? Thanks

    • Hey Eric, you are correct. During campaign creation, when you select ‘Leads’, you need to select ‘Get Website Visits’ and ‘Get Phone Calls’. Then during the initial ad creation process, it will force you to create a ‘text’ ad.

      But on the ads page, you can create a call-only ad, and a text-ad.

      At the moment, the only way to enable the text-ad creation capability again, would be to revert to the old interface, in the top-right of the screen.

  2. Do you offer training and support for a newbie?
    Please tell me the ball park figure for cash needed to get started.

    • Hi Susie, my apologies for the late reply.

      After extensive experience, I would really recommend a minimum of $500 testing Budget on Adwords (this is money you are willing to use to test out).

      I also REALLY recommend that if you do start setting up campaigns, you start with REALLY small spending budgets ($10/day), and only bid a maximum of $1/call. This way you will get as much experience as possible as an Adwords data analyst in the Pay Per Call Space.

      I hope this answers your question. Feel Free to ask more Susie 🙂

  3. [email protected] Please respond to me I am willing to pay to have you setup a click per call campaign for me and monitor it monthly for optimaztion and Id like for you to help me setup and catchy banner ad and utilize jot forms and Ivr….I run a Tv and Internet company and we are currently getting 4-5 conversions on a daily basis with about 100 plus click per day at a rate of about 70-80 cents per click so heres my dilemma my brother knows how to do this and I don’t and he has setup this campaign which is working well and hes a novice but things just aren’t working out with me and him so id like to find someone to help me set it up on my own since I run the business and bring all conversions over to the company and to be honest paying him 50% is just not worth what hes doing…please respond and we can talk about a monthly fee ongoing to make it worth your while but I really need someone aggressive to bring a ton of calls into my phone. Thanks

    • Hey Troy, I hope you resolved the issues with your brother. I recommend sticking with him, as you continue to collect leads, and to learn from him. When you are ready, you can branch off, without having to use an intermediary. Time is to your advantage (you have a lot of it).

      Good luck Troy!

  4. Hey, Leonidas,

    Love your post and the guide video 6.0. I’ve set up a campaign with $20 per day with about 80 keywords. But my problem is the traffic is very low. Most of the keywords showing up as a status “Below first page bid”. Even I set the average bid to about $3, it will only get about 300 impression per day and 10 clicks/calls per day. That made the average cost is about $2. If I set bid to $1, as your suggested, I don’t even get much impression. Do you have any suggestions where might be wrong?
    I also have a question about the bid in keywords planner and the bid in call only ad traffic estimates. The suggested bids are VERY different and I don’t know which one to follow. I made my question in a screenshot hopefully you can see it and give me some clue. (I also put the link in website box in case you don’t see it in this comment text) https://imgur.com/a/zmwl1DR

    Thank you very much and stay safe in your travel!

    • Hey Chad, the keyword planner doesn’t segment the cost of mobile vs desktop vs tablet clicks anymore, so that’s what makes it a pain.

      Your best bet (as you are already doing), is to test out the keywords. Keeping in mind that large institutions are bidding on those same keywords (after all, they will charge 1000-2000$ commissions, so they can pay quite high for CPC’s).

      Try scraping business names, and bidding on those (but start VERY low), and try finding direct buyers for the calls. They will allow you to bid much higher.

      Let me know if this clarified your question.

  5. I have joined many Adwords CPA trainings in the past and then recently joined another one for pay per call.. But my issue is, My Adwords (Google Ads now a days) got suspended 3 times in a row. How can i tackle that issue? Obviously when i do not even have adwords account, i can not test anything at all or start the process. Thanks

  6. Hey Leo,
    Could I use your training for my PPC clients, that is – to offer them PPL services?
    Do you think same strategies you teach would apply to PPL clients than to affiliate PPCall offers?
    If so, I assume my ‘offer payout’ would be whatever I charge per lead.

    • Hey Francisco, the course is mostly geared towards finding those rare, high-converting keywords that will help your clients using various tools and strategies.

      Feel free to ask more questions 🙂

  7. Hi Leonidas!

    I’m following this video since I’m using the new Adwords interface, and I set up the conversion tag on my WordPress site, but it still says “unverified” like 10-12 hours later. Is that normal? Thanks!

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