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Hey, what's up?

How are you?

Just a month and a half ago, I released the 5.0 Guide to adwords pay per call marketing.

Well, Adwords continues to make changes to its interface, and this next change is a big one.

Their ‘BETA' interface has been under development for over 2 years now, and completely changes everything as far as how you make campaigns.

So without further delay, here is a tutorial on how to use the new interface, along with the latest adwords strategies to making campaigns.

New Adwords Interface Pay Per Call Marketing Guide 6.0 For 2018


What You Will Learn

  • Creating A Website Verification Conversion
  • Implement your Website Verification Code
  • Create A Campaign / Adgroup / Keywords
  • Create A Call-Only Ad
  • Create A Call Conversion
  • Create A Text Ad + Call Extension
  • Create Call-Out Extensions
  • Device Targeting


  • Advanced Bid Adjustments For Calls: This is a new feature that allows your Call-Extension to show more often, if you pay more, of course.

Final Notes:

The Audience & Demographics Targeting

While not necessarily new to the NEW interface, I never really mentioned audience/demographics targeting within Search marketing, since this is relatively new (about 1 year or so).

In this case, you can target your search ads by GENDER & AGE.

And in the NEW interface, you can target by Household Income also!

This is good for marketers targeting lawyers, rehabilitation or travel offers, towards a certain income bracket.

For example, Hair restoration offers are more likely to convert for ages 25+, males, instead of females with similar queries.

The only MAJOR downside is a HUGE chunk of the demographics is labeled as UNKNOWN.

This takes up anywhere from 25-75% of the demographics data.


Advanced Bid Adjustments for Calls

This second feature allows you to increase your bid to show your ‘Call Extensions' for Text ads more often within search ads.

In theory this is great, but to me it feels more like a cash grab.

You need to pay MORE just to have your call-extension show up.

Regardless, I've already shown you how to convert all of your ads into Call-only ads regardless here:

Convert All Ads into Call-Only Ads


New Interface Performance

Since the new interface is still technically in beta, we can assume that performance speeds will increase.

The lag times are most noticeable during sliding-in animation motions.

The new interface was developed for simplicity, and responsiveness (mobile-optimization).

In retrospect, the old interface, looks and feels more like a complicated scientific tool.


As always, thanks for checking out this guide, and feel free to ask any questions you may haveΒ πŸ™‚




Quote of the Moment

I think that every artistic venture is a risk, and it has to be that way, so you do as much preparation as you can and make that as thorough as you can possibly make it, until you turn up on set. It's about taking risks, and some might work and some might not, but that's what makes it interesting.

~ Matt Smith


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  1. Hey Leonidas
    I was setting up a campaign according to your video and when I click to set up the text ad it doesn’t give me an option and goes directly to New Call-Only ad. Any idea why? Thanks

    • Hey Eric, you are correct. During campaign creation, when you select ‘Leads’, you need to select ‘Get Website Visits’ and ‘Get Phone Calls’. Then during the initial ad creation process, it will force you to create a ‘text’ ad.

      But on the ads page, you can create a call-only ad, and a text-ad.

      At the moment, the only way to enable the text-ad creation capability again, would be to revert to the old interface, in the top-right of the screen.

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