Hey, what's up?
How are you?
Well, Adwords continues to make changes to its interface, and this next change is a big one.
Their ‘BETA' interface has been under development for over 2 years now, and completely changes everything as far as how you make campaigns.
So without further delay, here is a tutorial on how to use the new interface, along with the latest adwords strategies to making campaigns.
New Adwords Interface Pay Per Call Marketing Guide 6.0 For 2018
What You Will Learn
- Creating A Website Verification Conversion
- Implement your Website Verification Code
- Create A Campaign / Adgroup / Keywords
- Create A Call-Only Ad
- Create A Call Conversion
- Create A Text Ad + Call Extension
- Create Call-Out Extensions
- Device Targeting
- Advanced Bid Adjustments For Calls: This is a new feature that allows your Call-Extension to show more often, if you pay more, of course.
The Audience & Demographics Targeting
While not necessarily new to the NEW interface, I never really mentioned audience/demographics targeting within Search marketing, since this is relatively new (about 1 year or so).
In this case, you can target your search ads by GENDER & AGE.
And in the NEW interface, you can target by Household Income also!
This is good for marketers targeting lawyers, rehabilitation or travel offers, towards a certain income bracket.
For example, Hair restoration offers are more likely to convert for ages 25+, males, instead of females with similar queries.
The only MAJOR downside is a HUGE chunk of the demographics is labeled as UNKNOWN.
This takes up anywhere from 25-75% of the demographics data.
Advanced Bid Adjustments for Calls
This second feature allows you to increase your bid to show your ‘Call Extensions' for Text ads more often within search ads.
In theory this is great, but to me it feels more like a cash grab.
You need to pay MORE just to have your call-extension show up.
Regardless, I've already shown you how to convert all of your ads into Call-only ads regardless here:
New Interface Performance
Since the new interface is still technically in beta, we can assume that performance speeds will increase.
The lag times are most noticeable during sliding-in animation motions.
The new interface was developed for simplicity, and responsiveness (mobile-optimization).
In retrospect, the old interface, looks and feels more like a complicated scientific tool.
As always, thanks for checking out this guide, and feel free to ask any questions you may have 🙂
Quote of the Moment
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~ Matt Smith