Google Ads is constantly adding, removing, and changing things. As such, let's cover what's important to us Pay Per Callers right here, right now.
1. Phone Number Verifications
I covered this in a previous Google Ads Pay Per Call Marketing 4.0 Video, but basically you now need to verify your numbers. This consists of simply placing the number somewhere on your page where your domain address link goes OR verifying your domain with a script from the conversion section.
2. WAP Ads are OUT
No more WAP Ads as of June 2015. These were those simple click-2-call, no link ads on old pre-android/iphone/Windows phone, phones. While they were low volume traffic, they were always high return on investment. Nonetheless, say goodbye to them.
3. Call-Only Ads Are Now IN the Google Ads Editor 11.1
We've been waiting for this since the introduction of call-only ads. Before, we couldn't do the bulk-creation of adwords call-only ads, so we stuck to the typical 300% mobile bid ads. But now, this is a non-issue.
Look forward to updates in the Pay Per Call PremiumPosts with the new editor & Call-only ads.
That's pretty much it for today.
Like I said, there will be updates with the new interface coming to the Premiumposts in the next few days.
In the mean time, get ready for Phone number verification that hits June 2015.
Quote of the Day
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~ Kofi Annan
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