This guide is for absolute beginners that want to know what Pay Per Call Marketing is.
Here you will learn the fundamentals of Pay Per Call Marketing.
As well as, where to sign up, what offers to promote, how to make your first campaign, and much much more!
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We all fall under a dynamic scale (think 0 to 100) of extroversion or introversion, intuitive or sensor, thinker of feeler, and judger or perceiver.
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So what are the benefits? You get to display ‘just the phone number’, which leads directly into a phone call. This increases your Conversion Rate (CVR) substantially, if you are driving call traffic.
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I’ve put together this short video for you, detailing how I create pay-per-call campaigns on the new Google Ads enhanced settings.
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Have you ever lost the power where you live? Have you ever lost your internet connection, and couldn’t get back on? Did you feel lost? Didn’t know what to do for the rest of the day?
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So here is a VIDEO I quickly put together, on what I do on a regular basis for Pay Per Call and Google Ads.
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Is it hard to believe that everything in the world is getting better, day by day? That the life and reality you live in now is exponentially better than the reality your parents, grandparents, and their grandparents grew up in?
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Enhanced campaigns make things a bit more confusing for you and I. It’s basically a complex way of adjusting your bids to show up when they REALLY need to show up to make you money.
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Google recently updated a couple features within their click-2-call functionality, as well, they released a couple statistics on the click-2-call success rate.
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“The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.” ― Robert B. Cialdini, Influence: The Psychology of Persuasion
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One of the most intuitive books on the market for selling. SPIN Selling explains the science behind consultative selling, or rather, presenting an offer to a potential client, based systematically on the clients pain-points, using a powerful questioning process.
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So what can be better than having someone do most of the heavy lifting for you when trying something new? How about giving it away for free?
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Keep in mind, these tools can only be used for web-based keyword analysis of competition, BUT, you can apply the same profitable keywords to your Google Ads mobile campaign.
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I loath those days of dropping a cool $100 on roughly 20-30 clicks to a website… that’s insane! But before you read, I recommend you brush up on your PPC knowledge. Otherwise, be warned, I simplified this as much as I could.
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To tell you the truth, half-way through reading this book, I had to stop and put it down. The nostalgia of dropping thousands of dollars on a useless post-secondary education that taught obsolete/irrelevant theoretical skills is still fresh in my mind.
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Want to see how a website looks like through a mobile phone (obviously minus the mobile phone)? Then check out this second post on Internet Marketing Duru – Browse Like a Mobile Phone.
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You sent 20 new callers to that offer which converts on a simple 2 minute call… yet most, if not all are dropping at either the 30 seconds to 1:30 minute mark… What’s going on?
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Not sure where to get offers for your Pay-Per-Call campaigning? Or do you simply need to look for MORE offers that might appeal to your marketing tactics?
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I didn’t enjoy this book too much, because it felt very much like a text book, with 10-20 points per heading, and graphs and charts that didn’t quite make sense. As if taken from your typical Top 10 Ways To Do ‘This or That’, and regurgitated into this book.
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Intuitively, I’ve spent the time since the last article to quickly try out the mobile market, and have quickly started earn commissions using Pay-per-call on Mobile platforms.
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