by Matt Ridley
Every single epic or terrible idea that you have ever had in your life, has never been your own.
In fact, every idea in human society, has been a collection of ideas that have ‘evolved’ from a long history of ideas.
But the most successful, and prominent ideas that pervade our societies, have not come from the top levels of power, but instead, from the very small, slow processes of millions of humans doing little things.
The idea that successful ideas are created from the top, comes from a human tendency for assuming everything has an intelligent design and designer.
The theory of this book is that our ideas on everything in life, came from an evolutionary process of many other ideas… the ones that worked lived on, and the ones that didn’t, would mostly die out.
This process of survival of the best ideas or evolution pertains to the “universe, morality, genes, the economy, culture, technology, the mind, personality, population, education, history, government, God, money, and the future”.
Ultimately, even the ideas we have now, will eventually evolve, change, or die out.
Thus, holding on conservatively to ideas, and making it part of your personality, doesn’t constitute a winning strategy, especially when a better idea may come along in the future.
“Top–down language teaching just does not work well – it’s like learning to ride a bicycle in theory, without ever getting on one.” ― Matt Ridley, The Evolution of Everything: How New Ideas Emerge
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