What is the main objective of a business? To Make money. How does the food industry do this? By feeding you as much as possible, and getting you hooked on their product. Almost like the drug business.
How do they get you hooked? By overloading you with naturally addicting ingredients that contain salts, sugars, and fats. These are short-cuts to our ancient ‘monkey'-brains that didn't have these in abundance. Now we have companies loading these 3 addictive substances right into EVERY food imaginable.
Not only that, but science can now ENHANCE the addictive properties of all 3. Sugars that are 10x smaller, more refined, and make you ‘feel-good' faster. Fats that can be put on anything and everything to give it that delicious ‘mouth-feel' taste. Salts that get you addicted to eating an ENTIRE bag of chips or even pizza, without even realizing it.
When they figured out that sugar was addictive, what did they do? Add MORE sugar. Then add MORE salt, and MORE fat.
These food companies KNOW you are addicted to their foods. They KNOW that the foods they feed you are TERRIBLE for you. They KNOW that you are over-eating, and they KNOW that people around the world are getting fatter and fatter on their foods.
They have known this since you were born. They've been getting you hooked on their sugary cereals since you were a baby.
We are now able to feed the entire planet, thanks to processed, manufactured, artificially engineered foods. But the nations that have achieved this abundance are now gorging (over-eating) to such an extreme level.
Like any other addiction, it is hard to stop eating, when the food is engineered to be almost impossible to put down.
What are the consequences? You get fat, you grow a ridiculous gut, your blood gets loaded with sugar and salt, and your veins get clogged with saturated fats. You end up leading a shittier life, panting and wheezing at any exercise, and shortening your number of years to the next heart attack.
The food companies ARE and ARE NOT your friend. They want you to buy their product and eat, but they also want you to buy MORE of their product, and eat even MORE.
After all, what is the main objective of a business? To Make money. You are their cash-cow (literally), at the expense of your health.
Great book, absolutely recommend this for the food-conscious.
If sugar is the methamphetamine of processed food ingredients, with its high-speed, blunt assault on our brain, then fat is the opiate, a smooth operator whose effects are less obvious but no less powerful. ~ Michael Moss