So you’ve set up your pay-per-call campaign, and are currently buying laser-targeted traffic from your source of choice? That’s great!
But then you look at your statistics, and you see something very strange.
You sent 20 new callers to that offer which converts on a simple 2 minute call… yet most, if not all are dropping at either the 30 seconds to 1:30 minute mark… What’s up?
I had this exact issue when using YellowPages Pay-Per-Call advertising service (not recommended).
The YP PPCall service allows you to advertise your # in their platforms for a fee-per-call. Sounds like a charm right? Pay $2+ a phone call, and generate $7-50 a call (if they meet the offer criteria).
Yet, after several dozen unprofitable calls, I did further research, and determined a LARGE amount of their traffic consisted of robot-callers and telemarketers. I had to dig deep to find a case study on the quality of YP calls, and found this: YellowPages Advertising Still Effective?
On the other hand, we have Google Adwords traffic sending us laser-targeted mobile keyword traffic.
While I don’t doubt the quality of Google Adwords traffic as being the best in the world (and the priciest even), I had to make sure that what I was getting was exactly what I needed.
So I did a call-forwarding with call-recording on the numbers (more on that below), and listened to who was calling in, and what the issues were.
In this case the offer is for a specific lawyer niche, and what I found were 3 things.
Disclaimer: Only listen to the calls for the sole purpose of qualifying your traffic, affiliate offer, and call-center.
For the time being, I’m using TollFreeForwarding.com which provides the call-record feature for Pay-Per-Call advertising. Thankfully, they have a trial period, so you can test out their service on your traffic quality, and see if they end up making you even more profitable.
We want to reinvent the phone. What’s the killer app? The killer app is making calls! It’s amazing how hard it is to make calls on most phones. We want to let you use contacts like never before – sync your iPhone with your PC or mac.
Heyhey, Leonidas here.
I'm from Toronto, Canada, but now live a life of freedom, fun, and adventure anywhere in the world thanks to internet marketing! Feel free to read all of the content here to get started with internet marketing, and ask me any questions you have.