Pay Per Call Training Guide For Beginners For 2020

Welcome Back!

If you are new to Pay Per Call Advertising, then this is the perfect guide for you!

Pay Per Call Advertising is one of the highest converting methods for selling something.

When speaking over the phone with a customer service representative, the probability of converting a caller into a buyer can range from 10-50% sometimes (based on my own advertising experience & data). On the other hand, with Ecommerce for example, the industry average is a 1-3% conversion rate (also based on my own Ecom experience).

Want to learn more?


The Google Ads Complete Search Partners List BlackBox

Recently, I put out a detailed analysis of how Google Ads was broken and basically burning our advertising dollars.

In the “Search Partners Black box” section, I wrote about how the Search Partner Networks on Google Ads & Microsoft Ads are a massive interstellar black-hole for our advertising dollars.

So using some simple web development and security knowledge, I decided to figure out WHO these Search Partners are.


10 Reasons Why Google Ads Is Broken –

Google Ads is still one of the best ways to make money from money, but it can also be a painful experience in learning the rules and gimmicks of the system.

For my 8 years of Google Ads experience, I’ve written some very specific and eye-opening reasons of how Google Ads can painfully waste your money.

So, make sure to check out my post on on 10 Reasons Why Google Ads Loves To Waste Your Money.


Limassol & Paphos, Cyprus

After an arduous and historic trip from Baku, Azerbaijan, to Ankara, and Antalya Turkey, I finally arrived in the mythical island of Cyprus!

I flew from Antalya, Turkey to Nicosia, Cyprus. During this time, you learn that at one point, Cyprus was completely Greek, but the northern part was taken over by Turkey with the pretext of protecting the local Turkish population from repression.

Ultimately, this was a pretext for Turkey to invade Cyprus, but the reason was most likely the oil in the area.

Luckily, most days in Cyprus were warm at the least, and cool in the shadows, and cold at night.

This would be a great place to unwind and disconnect, although this could be impossible if you are still connected to the internet.

Limassol wasn’t super busy at the time and a bit decrepit due to their recent bankruptcy, which gave it a more relaxed atmosphere and vibe.

Ultimately, Cyprus was a blast, with its wide nature, and very rural feel to it, while in not too dense in the cities themselves.


PPCBasic Private Facebook Group

Over the last 7 years, I have been mixing business with pleasure with the Leonidas Marketing Blog by posting both Internet Marketing content, as well as endless Travel + Books + Self-Development content.

For a select few of you, this may be an interesting mix, but the majority of you are strictly focused on Internet Marketing, so let’s keep the demarcation line in place.

PPCBasic will be a professional source for ALL future Internet Marketing Training.


Antalya, Turkey – A Refreshing Place To Relax

Being the number one tourism destination in Turkey, Antalya has great sunny weather, warm blue oceans, and a super relaxed vibe.

I most enjoyed the mix of ancient Greek history that gradually evolved into the Ottoman Empire over the millennia.

While at night time Antalya was a brisk 10*C in November, in the day time, you can casually stroll around in shorts and catch some sunshine and Vitamin D.

There is even a fantastic salsa dancing scene here.


Ankara, Turkey – A Quick Travel Guide

Before and during my adventure into Turkey, I decided to brush up on as much Turkish history as possible via. YouTube.

This was a fantastic idea, because I wasn’t educated into the extremely rich and expansive history of the region that is now called Turkey, but also Anatolia.

Many empires have come and gone through here, including the Hittites, Macedonians, Romans, Arabs, Seljuks, Byzantines, Ottomans, and ultimately the modern Turkish people.


Living 2 Weeks in Baku, Azerbaijan

After living in Minsk for 1.5 months, I decided to checkout somewhere new, and Baku was at the top of that list (along with Dushanbe, Tajikistan).

I was absolutely surprised at how quickly the city was being upgraded, and how similar it felt to Dubai.

This was a wonderful city. Had I stayed here longer, I would be able to settle right in, and continue working.

There is a slight language barrier when trying to get to know people, but otherwise, this is a fantastic city.


Paris, France – 4 Days, 40 km of Walking & Exploring

3 years ago, I went to Paris with a Bus full of 50 Young Party-centric tourists, on a mad-dash through Europe, to see 14 cities, in only 30 days!! This meant Paris was relegated to 1 day of Eiffel Tower, view the city through the windows of the bus, and get out.

Needless to say, this wasn’t a great experience to actually see or experience any of Europe, or Paris for that matter.

So this time around, after living in Kyiv, Ukraine for 2.5 months, It was time to pay a little visit to Paris, and see, feel and experience everything at my own pace.



Exploring Chernobyl & A Secret Nuclear Bunker in Downtown Kyiv

If you haven’t already seen the series titled “Chernobyl” on HBO, then go ahead and watch it.

It will clear up a bit of the mystery of this place, and perhaps inspire you to come as well.

After the series released, tourism jumped from just 15,000 visitors per year to over 70,000 per year.

A few additional articles and research pointed out that the extent of the damage and chaos done by the Chernobyl reactor, bankrupted the Soviet Union, both Morally and Financially.

Ultimately, the Chernobyl Disaster was one of a few reasons that caused the collapse of the Soviet Union.



Exploring Kyiv, Ukraine For The Second Time

Back in 2016, I was doing a massive cross-euro tour (about 20 countries), and Ukraine was on my list of places to visit. I stayed in Kyiv at that time for a mere 2 weeks.

Fast forward to May of 2019, while I was still living in Mexico City, my buddy mentioned he was planning to move to Kyiv for 3 months of work and pleasure.

So for the Summer of 2019, I decided to tag along for the sake of networking with like-minded individuals focused on business and self-development while enjoying what Kyiv, Ukraine has to offer!



Adventures in Mexico City Part 2

After living in Monterrey, Mexico for 4 months, I came back to Toronto for just 3 weeks to do a quick recharge, and take care of some business stuff.

I personally love Mexico city for a few reasons, some of them include:

1. It’s still the Wild West down there – things are still a bit chaotic generally
2. It’s a massive city with things to do and see absolutely everywhere!
3. You can sample every single type of Mexican food (there are more than just Taco’s, although I love me some tuna and salmon tacos)
4. The history of this city is amazing!
5. It’s close to Toronto, so it’s really easy to get to, to avoid the North American winters 🙂

I plan to hit up Mexico City again in the future 🙂


Monterrey Mexico

Monterrey, Mexico & Getting Robbed By Airport Security

After a brief lay-over in Mexico City, I arrived in the Colima Airport, and took a 30 minute taxi to my hotel in the center of Colima.

I open up my luggage to find that everything has been overturned like a pair of hyenas had gone through my things. 

Plastic bags were ripped apart, clothes were crumpled everywhere, and everything was simply misplaced.

I searched carefully for what was taken, and it turned out that my small beige satchel where I was keeping my important documents and cash had been opened.


Google Ads Pay Per Pall Marketing

2019: Google Ads Tutorial – Pay Per Call Marketing For Beginners Course

Google decided to rename its service from Google Adwords, to something that is probably beginner friendly, “Google Ads”.

Furthermore, for most marketers, this also cemented the use of the new interface that has been in development for 2 years.

For the beginners, this is a great opportunity to learn how to use Google Ads to create your first campaign to promote your Business, Services, or Affiliate Offers.



Tourism Town and Beaches of Playa Del Carmen, San Marcos Festival, and The Town of Tequila!

After exploring Merida, Chichen Itza, Izamal, and 2 cenotes, it was time to reach the end of the Mexican Peninsula.

The last 2 locations I wanted to visit were Playa Del Carmen, which I heard some interesting things about, and Cancun, which is famous for party-tourism.

After being unimpressed with Cancun and missing my exit flight, my adventures would take me to origins of one of the worlds most favourite excuses to get drunk: tequila in the town of Tequila, Mexico.

And finally, a quick stop over into one of Mexico’s most popular festivals, that attracts over 7 million Mexicans and cowboys and cowgirls every year; the San Marcos Festival.

All in all, it was a great conclusion to the traveling done in Mexico.

I visited 40 Mexican cities/towns in total over the course of 4 months.

Mexico is amazing, and I am DEFINITELY coming back!


Merida, Izamal, Yucatan, Chichen Itza, Cenotes

The White City of Merida, The Yellow City of Izamal, Ancient Pyramids of Chichen Itza, and Crystal-Blue Underground Lakes

While the Yucatan has an abundance of Mayan ruins, and enough cenotes to visit for an entire life time, at this point, I wanted to start concluding my adventures in Mexico, and getting back to work.

During this brief escapade, you will witness the ‘White City’ and its palatial buildings that once houses super racist Europeans, large crystal-blue fresh water caverns that were carved out by nature over millions of years, the world famous Chichen Itza pyramids and its dozens of surrounding temples and imperial palaces, and finally two colonial towns; one that is almost completely coloured in yellow, and another that witnessed two revolts by its Mayan inhabitants.


Beautiful Nature, Pure Indigenous Peoples, and Old Spanish Towns in Chiapas Mexico

Most Mexicans say the state is ‘So beautiful, you NEED to visit’ or sometimes as a question ‘Have you been to Chiapas?’… so visiting here was a must!

This adventure consisted of several, absolutely amazing, must-see locations deep into Mexico, with names such as ‘Tuxtla Gutiérrez, San Cristobal, Chamula, Zinacantán, Chiapa De Corzo, and the most breath-taking: El Sumidero’ Canyon.

You will see real Mayan people, American Crocodiles, Giant Natural vistas, massive farms high in the mountains, along with a very old Spanish Colonial city, and outdoor indigenous market places.


The Magical Colonial Mexican Cities of Morelia, Pátzcuaro, and the Island Town of Janitzio

The 1600’s saw the construction of most of the religious, residential, and palatial structures along with the aquaduct in Valladolid.

By 1809, the city was home to about 20,000 residents, including ‘Jose Maria Morelos y Pavon’, whom was heavily involved in ideas of national indepence, a democracy, and abolishing slavery as seen in France and the USA.

By 1810, Morelos came with an army to Morelia to try to remove ‘royalist’ forces (those aligned with keeping Mexico as a Spanish colony), but failed.

By 1821, Morelia was free from royalists with the victory of the Mexican Independence, and by 1828, it was renamed to ‘Morelia’ in honor of Jose Maria Morelos.